Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
Chinese carmaker BYD has appointed City West Country Group to represent the brand in Exeter.
BYD sold over 1.8 million vehicles in 2022. Its line-up includes the ATTO 3 SUV and the Dolphin hatchback.
City West Country Group is ranked 64 in the Motor Trader Top 200 Dealer Groups with annual turnover of £245.1m. IT represents Mercedes-Benz, Smart, Ora Funky Car and now BYD.
The Exeter dealership will open its doors on 1 August at Waterbridge Court. City West Country managing director, Mike Wickins, said: “We’re immensely proud that BYD UK has chosen Exeter and City West Country to begin their venture into the South West.
“The City West Country group is a growing eco-system of retail motoring in the region, with market-leading facilities that cater for all aspects, including short-term hire, servicing as well as used car buying and selling.”
Simon Bisp, head of sales at BYD UK, said: “BYD are delighted to begin our partnership with City West Country in Exeter.
“As a family-run business with many years history of successfully delivering an exceptional customer experience, and values totally aligned with our own, they were an obvious choice to help us introduce the BYD brand to customers in the South West.
“As the world leader for sales of New Energy Vehicles (full electric and plug-in hybrid), we are excited to launch our stunning range of vehicles in the UK – and thrilled to be working with City West Country to do so.”